Texas Tourism
Digital and Social
We asked local Texans to show us their Texas by tagging #TexasToDo across social media. Images were then pulled on to TravelTexas.com to help would-be visitors discover all of the must-see experiences in the Lone Star State.
Role: Art Director and Designer
Impact: 244% more time spent on site and 76% increased conversion rate
The campaign was supported by digital ads, social, and a traveling truck that featured live screen printing of t-shirts designed by Texas artists.
Awards:
AAF Dallas American Advertising Awards 2015 (Silver); OMMA: Integrated Online Campaign (Travel & Tourism); OMMA: User Generated Content