Dallas Museum of Art

Video

Iris Van Herpen is a Dutch designer working at the nexus of fashion, science and technology. She is widely known for pushing the boundary of what is traditionally considered fashion through her use of 3D printing and other non-conventional materials. This video, which ran on owned and paid social channels, is a reflection of what happens when haute couture meets high technology.

Role: Concept, Art Direction and Design

Impact: Improved sales by 20% month over month during exhibit