CASA/GAL Association for Children

Visual Identity, Brand Campaign and Website

For a child suffering from abuse or neglect, the only thing stronger than fear is hope. In order to expand volunteer recruitment, this campaign illustrated how one caring adult can be all it takes to help a child in foster care thrive. The campaign ran on social media, digital, broadcast, radio, print and OOH.

Role: Design

Impact: 10% increase in volunteer advocates post campaign launch