UT Southwestern

Website, Video and Photography

How do you convince people that donating to the Peter O’Donnell Jr. Brain Institute isn’t just a simple act of donation, it’s an investment in the future of humanity? Portray the doctors in a light that’s true to the magnitude of the work they conduct on a daily basis. To do that, we created an entirely new website from the ground up that truly embodies the spirit of a brain institute on the forefront of a new frontier of medical discovery. 

Role: Concept (with a copywriting partner), Photo and Video Art Direction and Website Design

Once on the website, viewers are introduced to stories focused on a set of doctors within the institute. Each individual story is presented through a documentary-style video and then complemented by additional content to give viewers a deeper look into each doctor’s unique area of exploration. 

Awards: 

Addy Awards 2018 (Silver); Telly Awards 2017 (Bronze)