Texas Tourism

Digital, Social and Website

We asked local Texans to show us their Texas by tagging #TexasToDo across social media. Images were then pulled on to TravelTexas.com to help would-be visitors discover all of the must-see experiences in the Lone Star State.

Role: Art Direction and Design

Impact: 244% more time spent on site and 76% increased conversion rate

The campaign was supported by digital ads, social and a traveling truck that featured live screen printing of t-shirts designed by Texas artists.

Awards: 

AAF American Advertising Awards 2015 (Silver); OMMA: Integrated Online Campaign (Travel & Tourism); OMMA: User Generated Content